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Soundtracks and storytelling – Blending audio and visuals to evoke emotion

Soundtracks and storytelling – Blending audio and visuals to evoke emotion

Aug 8, 2023 | News Articles

I still remember the day we pitched for the World Humanitarian Day contract. I was critically aware of the significance of the day for the United Nations, especially coming out of 2020, and a global pandemic. The focus of the campaign for 2021 was the climate crisis....
“Telling stories that matter”: How we use animation to draw the world’s attention to sensitive topics

“Telling stories that matter”: How we use animation to draw the world’s attention to sensitive topics

Nov 23, 2022 | News Articles

Rooftop is all about telling stories that matter. But the stories that matter are not always ‘pretty’.  Elie Wiesel wrote that when adults wage war, children perish. Working with @UNICEF and affected Ukrainian children, we brought to life their harrowing and...

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