World Health Organization

Social Media

World Health Day


In the run-up to World Health Day 2022, the World Health Organisation commissioned Rooftop to run an integrated campaign that highlighted the link between health and our environment.


Globally, we are faced with the onslaught of climate-related impact raging wildfires, catastrophic droughts, and severe flooding. Glaciers are shrinking and ocean levels are rising. These challenges are highlighted often, but the link between our environment and its impact on human health is not at the forefront of communication. The air we breathe, the water we drink, and the food we consume is all affected directly by our environment. There are several environmental challenges that we can directly change, and this in turn will benefit humanity and our health. By focusing on transport, plastic pollution, recycling, green energy use, healthy lifestyle choices, and nutrition, for example, we can make a significant difference to our planet and our health.

Our focus for the campaign was to:

  • Highlight the link between our health and the environment;
  • Raise awareness of the impact of climate change on our health;


To link both our health and environment together, in one key visual, we made use of a bespoke illustrative approach. A striking key graphic was developed, in the form of a women, who represented humanity, with nurturing arms, crossed in the middle in a protective pose. Her clothing is a patchwork of imagery themed on both the environment and health. The illustration approach allowed us to integrate the health and environmental messages simultaneously.

The key visual image proved incredibly successful and was also later adapted as the key visual for the World Health Assembly in 2022. This visual style was then applied to the campaign video and supporting campaign assets, including a broad range of social media cards, each focusing on a specific topic, and applied across statics, animated cards, carousels and stories, in formats to support Instagram, Twitter and Facebook. All content was distributed across WHO’s social media channels, and partner networks also disseminated the content across their channels

Instagram Animated Carousel

Facebook Animated Carousel

Instagram Animated Carousel

World Health Day poster


World Health Day gif

Instagram Story – Animated GIF

Get in


Whether you want to work with us, or chat over a coffee about what we do.