Footballers and children “come together for every child”.

The idea behind the video was to instil the idea that there is one global team, fighting for children’s rights. David Beckham, Sergio Ramos and Robert Lewandowski were the three prominent UNICEF sports ambassadors featured in the video. They are seen talking to camera, encouraging unity, while shots of children from around are cleverly cut to create the impression that they are all playing together on the same field.  

The final passionate call to action invites viewers to join the team fighting for children’s rights, “let’s come together for every child”.  

Rooftop worked very closely with UNICEF client to ensure all the children were represented in a compelling but upbeat way, focusing on the key element of teamwork. UNICEF HQ had already developed the concept, so Rooftop assumed responsibility for all aspects of post-production.  

This included creating an original music score, as well as managing the editing and colour grading process. 

We also included graphic elements for dynamism and to appeal to our target market. 

On social media and web, aside from the hero video, Rooftop also implemented a TikTok challenge, published the U-Report youth poll results together with quotes from young people and several web pieces.