We leverage our combined creative experiences and human behavioural expertise to create products that inspire audiences to ‘think twice’, join a movement, or change their behaviour.
We need empathy for these characters, their stories, and the project. Without this part of the process – this connection – the project risks being mediocre at best. The final edit needs to stand out amongst a myriad of other media products that live online.
Music plays a significant role in storytelling creating a sense of empathy for the characters. It connects a viewer to what is happening on screen by placing them in the same emotional atmosphere as the characters.
The tone we choose – whether it’s emotive, poetic, hard-hitting, quirky or technical – has to match the client’s messages and goals.
Vaillante racked up an impressive 60 million social media impressions between its launch in December and broadcast in March.
Our Rooftop concept approach: Safe, standard, brave
Concepts need to fulfil two key functions, they need to achieve specific objectives (preferably measurable), and they need to get noticed by the target audience.
So often, as leaders, we focus on the end game. We want high-performance teams, great staff retention, collaboration, and teamwork. But we often don’t recognise the fundamental idea that people naturally deliver all of these things when they are valued.
“Telling stories that matter”: How we use animation to draw the world’s attention to sensitive topics
Rooftop is all about telling stories that matter. But the stories that matter are not always...
The brief: “Develop a large-scale multimedia campaign to draw support from all corners of the...
Since 1946, UNICEF has been an unstoppable force for change in the lives of children–whoever they...