Jul 11, 2024 | News Articles
[Notification sound] | [Notification sound] | [Notification sound] “TikTok is testing longer videos”, “Instagram recommends keeping videos under 90 seconds”, “LinkedIn pages can now send and receive direct messages” Social media managers and...
Feb 8, 2024 | News Articles
Any good leader can develop a concept from ideation to production and achieve a desired result. However, a great leader knows when to guide and when to serve, so that the result is work that inspires, innovates, and drives change. At Rooftop, we strive not only to be...
Sep 6, 2023 | News Articles
At Rooftop we have 12 video editors working on between 9 and 15 video edits every month. These range from short three-minute social media videos to longer format fiction work, on topics from climate change to parenting, education, healthcare, infectious diseases etc....
Aug 8, 2023 | News Articles
I still remember the day we pitched for the World Humanitarian Day contract. I was critically aware of the significance of the day for the United Nations, especially coming out of 2020, and a global pandemic. The focus of the campaign for 2021 was the climate crisis....
Jun 22, 2023 | News Articles
At Rooftop, we understand how words can move hearts, change minds and get results. We know how to handle difficult or sensitive topics with care. Whether we’re managing a global health campaign, advocating for journalists’ safety, or raising awareness about child...
May 26, 2023 | News Articles
Vaillante is Rooftop’s award-winning 3-part miniseries and first dive into long-format storytelling specifically designed to be watched for entertainment… It’s been screened at festivals worldwide and has also been broadcast on Canal plus. Towards the end of 2022, a...
Apr 30, 2023 | News Articles
“In my experience, there are no tools that deliver brilliant creative. It comes down to a great creative process approach, being organized, inspiring the team, and letting the human brain do the rest…” You can create a beautiful-looking campaign, using the best...
Mar 30, 2023 | News Articles
Considering we spend such a large portion of our lives at work, shouldn’t work be a place we love and a place we feel valued? I’ll never forget my first job at a factory in town. My job was to do quality control on boxes of leather destined to become car seats....
