Nov 23, 2022 | News Articles
Rooftop is all about telling stories that matter. But the stories that matter are not always ‘pretty’. Elie Wiesel wrote that when adults wage war, children perish. Working with @UNICEF and affected Ukrainian children, we brought to life their harrowing and...
Jun 13, 2022 | News Articles
The brief: “Develop a large-scale multimedia campaign to draw support from all corners of the globe.” Here’s how we did it. You can create a beautiful-looking campaign, using the best tech, but if the message doesn’t hit the mark, and result in action, the campaign is...
Mar 4, 2022 | News Articles
Since 1946, UNICEF has been an unstoppable force for change in the lives of children–whoever they are, wherever they live. In 2021, as the global NGO marched into their 75th year while responding to yet another series of global crises headlined by climate change,...
Jan 27, 2022 | News Articles
Climate change is a global emergency. But it doesn’t affect everyone equally. Ironically, those who have contributed least to the crisis are being hit the hardest. In vulnerable communities in developing countries, climate change is no longer an abstract...
Feb 21, 2021 | News Articles
Nearly 1,200 journalists have been killed between 2006 and 2019. That’s an average of one death every four days. Worse yet, the killers go unpunished in 90% of cases. Impunity leads to more killings and is often a symptom of worsening conflict and the breakdown of law...
Dec 10, 2020 | News Articles
When girls miss out on education, the impacts last a lifetime. COVID-19 has been an unprecedented challenge. Recognizing that past public health outbreaks have had distinct gendered impacts, UNESCO and its partners in the Global Education Coalition are making sure...
Oct 8, 2020 | News Articles
Every 10 minutes, somewhere in the world, an adolescent girl dies as a result of violence. More than 700 million women alive today were married before their 18th birthday, and over 130 million girls and women alive today have been subjected to female genital...
Jul 28, 2020 | News Articles
Tobacco companies lose 8 million customers a year. Why? Because their products kill them. Any product that loses such a huge customer base every year needs to do some pretty aggressive marketing. Tobacco products are no different. During World War 2 the tobacco...
