Food and Agriculture Organization of the United Nations

Zero Hunger as a way of life

Details

In the build-up to the World Food Day, FAO launched a multilingual digital campaign with the famous French actor and activist Lambert Wilson. This #ZeroHunger video campaign is at the core of FAO’s digital efforts to portray #ZeroHunger as a mind-set, a way of life that people should adopt for a better world. It represents a way forward: a call for everyone to work together and play an active part in doing what’s needed to achieve a #ZeroHunger world.



Description

The videos were published on the FAO homepage and also embedded in two web stories which were featured on the homepage:

  • Lambert Wilson commits to fighting hunger in the world with FAO
  • My Actions related to World Food Day: Lambert Wilson

The video and the stories promoted on the homepage received so far almost 700 cumulative clicks. The two stories were translated in English, French, Spanish, Arabic, Chinese, Russian and Italian receiving cumulatively over 1.3K views.

It was also embedded in a list of websites: Daily Motion, MSN.com, Bing News, Actu Orange, Yahoo Actualités, Bourse Direct, Boursorama, Good Planet, Chautard Info Culture Box, 7sur7, L’Internaute, Social Zon, Action Agricole, Alvinet, France.VeoInfo, Flipboard.com, Bitin.

On the FAO social media channels

For the social media campaign, FAO published the English, French, Italian, Spanish (dubbed) and Arabic (dubbed) versions on all the corporate social media channels:

Metrics

Facebook views

2

Instagram views

6

Twitter retweets

843

Credits